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WE ARE THE CRAZY ONES. THE MISFITS. THE REBELS. THE TROUBLEMAKERS. THE ONES WHO SEE THINGS DIFFERENTLY. YOU CAN GLORIFY US, OR YOU CAN VILLIFY US, BUT THE ONE THING YOU CAN'T DO IS IGNORE US — BECAUSE WE CHANGE THINGS...
We Are Apples Against Apartheid.
A collective organizing group comprised of current and former Apple employees, who aim to bring attention to Apple's complicity in Israel's apartheid system.
We create campaigns designed to bring attention to Apple's anti-Palestinian racism, and Islamophobia. We also work with Friends of Congo and other Congolese activists to expose how abusive and opaque mineral supply chains harm Congolese communities, and to demand transparency, accountability, and responsible sourcing that benefits Congo's people.This year, we are calling on communities all over the world to picket their local Apple Stores on the next iPhone launch day. It's time to let the new CEO, John Ternus, know that the world has had enough of companies prioritizing profits over people.
Current Campaign
Say No to Blood Tech
Since 2012, Apple has embraced Netanyahu's apartheid state of Israel and Zionism, choosing to ignore human rights violations recognized by Human Rights Watch and Amnesty International — even after Israel's genocidal attacks on Gaza began. They have also blatantly ignored the Congolese community, who have been those most affected by the demand of products Apple shamelessly hungers forFor years, employees have pleaded Apple executives for empathy, to no avail. The company has reprimanded, suspended, and fired employees who support Palestine and speak out against Zionism. Meanwhile, it has let its own Zionist employees go on racist, Islamophobic rampages with impunity. And the closer Apple has become to Trump, bending the knee to fascism, the more we see how necessary it is to speak up against this normalization of racism and hatred.On October 23, the launch day for iPhone Duo, we call on communities everywhere to picket their local Apple Stores. We'll provide the flyers, we'll tell you what you need to know. Just show up and help us educate the world, because this injustice deserves to be known. Show up to fight back against Big Tech. Show up to support people over profits. Show up to fight for Congo AND Palestine.Our campaign demands for Say No to Blood Tech are:
Are you ready to join this worldwide event?
TAKE ACTION
Get Involved
It doesn't take much to join this global event! All you gotta do is show up with some friends at your local Apple Store, picket/wave signs and pass out flyers to educate people that don't know how deeply racist Apple is.Don't have the signs, posters, or flyers, or chants? We got you covered:
Check out the tool below to find out if there's an action happening near you, and feel free to submit your own!
Are you planning your own event? In order for your city to show up on the list below, you must get in contact with Apples Against Apartheid. Send us an email so people can know what you're planning.You can also email us to get in contact with local organizers if you're looking to help at any of the events listed below.
The Record
Why Protest Apple?
For decades, Apple has built itself up as a company that strives to "make the world a better place" — from their 1984 Super Bowl commercial where they claim to fight big brother, to their "think different" campaign in the early 2000s. This company wants you to believe they're on the side of the rebels — the ones crazy enough to change the world.But over the last few decades, they've proven just as evil, greedy, and harmful as any other massive tech corporation. They've fired employees for standing with Palestine, ignored the pleas of their Arab and Muslim employees asking for empathy, and cozied up to Donald Trump, normalizing this administration's fascist ideas and policies.Below are just a few examples of the ways Apple has supported Israel, ignored the people of Congo, and brown-nosed fascism.
The Archive
Past Campaigns
In Their Own Words
Sharing Our #AppleTruths
Apple likes to portray an image of total perfection, but the reality is Apple has lost its soul. Tim Cook may have succeeded in making the company more money, but it came at the expense of basic human decency and empathy. Too many times have this company disregarded the human beings that make up its soul.Apple employees all over the world, especially at retail locations, have reported racism, Islamophobia, and harassment for showing support for Palestine. It's not just a singular case, but a repeated pattern of systemic racism from a company that claims to want to fight that very thing.A couple years ago, we asked employees to submit their anonymous testimonies of things they experienced at work, and here are just a few examples:
Join the Collective
Are you a current or former employee?
We understand how difficult it can be to speak up, but ask yourself: How else do things change? We're crazy enough to believe that we can change the world, and we don't have to accept the evil that is so prominent in this world.Whether you want to become involved with our organizing (anonymously is possible), or if you have a story you want to share for testimonies, use this form.
Community & Press
For organizers or community members looking for how to get involved.
For members of the press.
We all have a part to play.
Here's a few extra things you can to do help.
We made it easy for you to join in on the fun.
HERE'S WHAT YOU NEED FOR OCTOBER 23
We need as many people as possible to show up to their local Apple Stores on the iPhone Duo launch, so we decided to make it as easy as possible for you to join.Below are a few flyers, posters, & resources for you. All you have to do is pick, print, & picket!
Flyers
CHANTS
Chants with bold italic text are call-and-response. The caller reads the bold italic text, everyone else responds with the normal text. Printable/downloadable version available here.
POSTERS
INSTAGRAM TEMPLATES
View/Edit on Canva (Make a copy to edit)
View/Edit on Canva (Make a copy to edit)
OTHER RESOURCES